SaaS · Revenue leak diagnostic
Where is your SaaS leaking MRR?
Trials that never convert, churn you never measured, failed payments you never retry — most SaaS leaks hide in the funnel after signup.
B2B or B2C software with trials, subscriptions, and recurring revenue.
~5 minutes · Free preview · See a sample report
Top leaks for SaaS
Conversion leak
Revenue lost when interested prospects don't complete a purchase, booking, or contract.
Retention leak
Revenue lost when customers churn early or don't buy again.
Billing / recovery leak
Revenue lost from failed payments, billing errors, or under-billing.
Sound familiar?
- →Trial-to-paid rate below 10% while traffic looks healthy
- →Monthly churn above 5% with no exit survey or save flow
- →Failed card charges with no dunning or retry sequence
- →No upsell path for customers already on your lowest tier
Related playbooks
SaaS revenue leaks — FAQ
- What are common SaaS revenue leaks?
- Trial-to-paid conversion below niche norms, monthly churn above 5% with no save flow, failed card charges with no dunning or retries, and customers on the lowest tier who never see an upgrade path.
- What is involuntary churn?
- Customers who leave because a card declined or billing failed — not because they chose to cancel. Failed payment recovery targets involuntary churn.
- How much MRR can failed payments cost?
- Often 2–5% of MRR for subscription businesses without a recovery program — involuntary churn from declined cards that dunning and retries would have saved.
- What is a good trial-to-paid conversion rate?
- Many B2B SaaS products target 10–25% trial-to-paid depending on ACV and onboarding. Below 10% with healthy traffic often signals a conversion leak in onboarding or pricing clarity.
- How do you find SaaS revenue leaks?
- Score trial conversion, churn, failed payment recovery, and expansion against benchmarks, estimate monthly dollars at each gap, and fix the highest-impact leak first. Our SaaS diagnostic does this in about five minutes.