Agency proposal leakage is revenue you already earned in effort — discovery done, proposal crafted — but never closed because the post-send process failed.
Leak patterns for agencies & services
- Proposal sent Friday, no touch until next week
- No deposit or calendar hold before scoping work
- Scope creep on fixed-price deals
- Invoices net-30 while payroll is weekly
- No-show calls without SMS reminders
Broader funnel view: funnel conversion leaks. Agency diagnostic.
Score your agency funnel leaks
Start free diagnosticFrequently asked questions
- Why do agency proposals leak revenue?
- Proposals sent without timed follow-up, unclear next steps, or pricing that does not match the buyer's decision process.
- When should you follow up on a proposal?
- Within 24–48 hours of sending, then on a short cadence (day 3, 7, 14) with a specific ask — not 'just checking in.'
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