Funnel conversion leaks are drop-offs between stages that should connect. You do not need perfect analytics — compare each transition to a benchmark and estimate dollars left on the table.
Stage-by-stage leaks
- Awareness → interest: wrong audience or weak hook
- Interest → intent: no clear next step or social proof
- Intent → purchase: checkout friction, pricing shock
- Purchase → repeat: no onboarding to second order
Ecommerce-specific: cart abandonment revenue leak. Agency-specific: proposal leakage.
Map your funnel and score each stage
Start free diagnosticFrequently asked questions
- What causes funnel conversion leaks?
- Friction, slow response, unclear value prop, trust gaps, and missing recovery flows at each transition.
- Which funnel stage leaks the most?
- Depends on business: B2B often leaks at demo-to-close; ecommerce at cart-to-purchase; SaaS at trial-to-paid.
More in Funnel & Profit Leaks
- Cart Abandonment Revenue Leak: Recover Lost Ecommerce SalesHow cart abandonment creates revenue leakage — benchmarks, recovery emails, checkout fixes, and dollar impact estimates.
- Revenue Leakage Detection: 5-Step Process to Find Hidden LossesHow to detect revenue leakage with benchmarks, funnel mapping, and dollar estimates — without a full analytics stack.
- How to Identify Profit Leaks in Your Business (Not Just Revenue)Identify profit leaks by connecting funnel gaps to margin — discount creep, scope creep, CAC waste, and recovery opportunities.