Sample report. This is a redacted example for a fictional ecommerce company (Northwind Market). Your report is generated from your answers and business type.

Ecommerce diagnostic · Example

Revenue Leak Report

Northwind Market · Sample generated report

Executive summary

Funnel health score

40/100

At risk

Total estimated monthly loss

$624,351

If you fix only one thing this month

Focus on Conversion leak — Launch abandoned cart email/SMS within 1 hour of abandonment.

Quick wins (under 1 hour each)

✓Launch abandoned cart email/SMS within 1 hour of abandonment.
✓Display shipping costs on product or cart pages before checkout.
✓Launch a post-purchase email series with complementary products.

Total estimated monthly revenue loss

$624,351

Fixing your top 3 leaks could recover a meaningful share of this over the next 90 days.

Top 3 leaks to fix first

Conversion leak

High · 79/100

$540,973 /month estimated loss

Typical checkout completion: 50–65%

Cart abandonment at 85% and checkout completion at 25% — plus shipping shown final step / surprise at payment — means you're losing buyers at the finish line.

Fix first:

→Quick winLaunch abandoned cart email/SMS within 1 hour of abandonment.
→Quick winDisplay shipping costs on product or cart pages before checkout.
→Medium effortReduce checkout fields and offer guest checkout.

Retention leak

High · 100/100

$42,000 /month estimated loss

Strong repeat purchase (90d): 25–35%

Only 10% of customers buy again within 90 days. You're over-relying on new customer acquisition.

Fix first:

→Quick winLaunch a post-purchase email series with complementary products.
→Medium effortIntroduce a simple loyalty or subscription program.
→StrategicSegment win-back campaigns for 60+ day lapsed buyers.

Expansion leak

High · 90/100

$35,154 /month estimated loss

No post-purchase upsells mean each order captures less revenue than it could.

Fix first:

→Quick winAdd order bump offers on the checkout page.
→Medium effortShow 'frequently bought together' on confirmation page.
→StrategicTest bundle discounts on related items.

30-day action plan

Week 1 — Quick wins

→Launch abandoned cart email/SMS within 1 hour of abandonment.
→Display shipping costs on product or cart pages before checkout.
→Launch a post-purchase email series with complementary products.

Week 2 — Build momentum

→Reduce checkout fields and offer guest checkout.
→Introduce a simple loyalty or subscription program.

Week 3 — Deeper fixes

→Show 'frequently bought together' on confirmation page.

Week 4 — Strategic

→Segment win-back campaigns for 60+ day lapsed buyers.
→Test bundle discounts on related items.

All leak categories

Acquisition leak

Low risk · 30/100

/month est.

Response leak

Low risk · 0/100

/month est.

Billing / recovery leak

Medium risk · 63/100

$6,224

/month est.

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